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Unit 1, 5 York Way, Kings Cross, London, N1C 4AJ

hello@pixelandsons.com | +44 (0)20 3117 2582

We were asked by Joseph Giles, a supplier of high-spec architectural hardware, to create an image library featuring each of their products. With hundreds of products, each with eight to ten possible finishes, there were over four thousand images to be made – too complex a job for a photographer. 

With a little ingenuity we devised a workflow that would allow us to manage and organise this herculean task. We developed a script that would automate the process of importing a 3D model and applying the relevant material options before lighting and rendering.

A month was spent creating the material palette which ranged from waxed antique brass to polished stainless steel. With each object being shown under such sharp scrutiny, it was always going to be an exercise in material fidelity, so extra care was taken to enhance the realism of each shot down to adding fingerprints and dust.

To find out more about quality ironmongery, please visit 
www.josephgiles.com