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Unit 1, 5 York Way, Kings Cross, London, N1C 4AJ

hello@pixelandsons.com | +44 (0)20 3117 2582

We were asked by graphic design agency Bravo Charlie Mike Hotel to create front, back and three quarter views of men's and women's jackets for the innovative cycling brand Metier. Being the World's first performance cycling jacket with integrated wearable LED technology, the images needed to showcase innovation, style and quality. 

Working closely with the clothing designer, we meticulously followed the clothing patterns

to ensure that we could accurately place the seams and stitching. 

The biggest challenge, which was unexpected but one that we enjoyed, was creating the perfect cycling body. As the garment was form fitting, it closely adhered to the shape of the model underneath. Every time we changed the physique, most of the pattern had to be adjusted to fit as well. 

To find out more, please visit 
www.metiercycling.com