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There’s a great deal of love for the Tesla Motor Company here at Pixel & Sons. 

We noticed there was a surprising lack of Tesla related CGI so we decided to create a print ad and motion poster on spec.


The concept?

To illustrate the car’s impact, or lack of it, on the environment.

As well as being an environmentally responsible automotive company dedicated to accelerating the advent of sustainable transport, Tesla also have a great company philosophy. From making their patents open source in the name of progress, to developing technology that didn’t exist simply to make a design idea look much cooler.

 it’s all very inspiring. Or maybe, it’s because the whole venture feels like it’s the start of our Star Trek Utopia. It doesn’t hurt that the cars just look great either - no one ever got giddy over a Prius. 

To find out more about the Model X, please visit