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Unit 1, 5 York Way, Kings Cross, London, N1C 4AJ

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We were asked to conceive a promotional film to create excitement for ‘The Stage’, a luxury development located directly between London’s financial district and hipster Shoreditch at a point where turning around gives you either a view of the City skyline or a street art covered car park.

The project was a huge exercise in art direction with everything from scriptwriting and casting to location scouting and filming being meticulously planned. There were plenty of technical challenges too. Having been delayed for weeks by heavy rain, we filmed in twenty busy locations in one day having rehearsed the script endlessly so that the monologue would flow seamlessly across shots that were filmed out of order.

We wanted to create something with a lot more personality than the typical property marketing film with its ordinary scenes of morning coffees and saccharine aspirational lifestyles, so we created two characters that would represent these two colliding Worlds living in perfect harmony. 
The ‘City’ character was an actor selected for his amiable and cheeky delivery. His quirky, colourful companion was animated. The final design was a fun cat-like creature, Colin, who fit with the warm and humorous feel of the film and brought a believable bromance to proceedings. 

To find out more about The Stage and other developments, please visit